Monument pricing is one of the most searched topics by families beginning the memorial process, and understandably so. The cost of a headstone or monument varies widely based on several factors, but having a general understanding of pricing helps you budget appropriately and recognize fair value.
Flat markers, which sit flush with the ground, are the most affordable monument option. A standard individual flat marker in gray granite with basic engraving typically ranges from $500 to $1,500. Bronze flat markers mounted on a granite base fall in a similar range. Companion flat markers for couples run from $1,000 to $2,500 depending on size and material.
Slant markers, which sit at an angle on a base, generally cost between $1,200 and $3,000. These monuments offer more visible inscription area than flat markers while maintaining a relatively modest footprint. They are a popular mid-range choice that balances visibility, cost, and cemetery compatibility.
Upright monuments are the traditional headstone most people envision. A standard single upright in gray granite starts around $1,500 to $2,500 for a basic design. Companion (double) uprights range from $2,500 to $5,000 or more. Large family monuments, custom shapes, and premium granite colors can push costs to $5,000 to $10,000 and beyond. These prices should include the stone, engraving, delivery, foundation, and installation from a reputable provider.
The factors that affect pricing include granite color (black and colored granites cost more than gray), monument size (larger stones require more material and labor), design complexity (laser-etched portraits and detailed scenes add cost), geographic location (shipping and installation costs vary by region), and the provider's business model. Funeral homes typically mark up monuments by 100 to 300 percent over wholesale cost. Purchasing directly from a monument company like The Monument Store eliminates this markup, potentially saving you 20 to 40 percent on the same quality monument.